4 Ways Brands can Add Value to Their Content
We live in an age of information overload when an individual comes across hundreds of advertising messages on a daily basis; thus for brands to make their content stand out, there must be some value that consumers can derive from the content. Let’s look at four ways brands can add value to the content they push out.
1. Follow a Real-time Trend
The latest trends and events are the sort of things that get people excited and talking, thus an effective way to garner buzz would be for brands to develop content based on trending topics.
When it comes to real-time marketing, no one does it better than Ikea Singapore!
This above was an apt post following the comments from Senior Minister of State Josephine Teo when she quoted “You just need a very small space to have sex”.
The post came our shortly after Angelina and Brad broke hearts when they filed for divorce
2. Place Your Products in a Beautiful Environment
We live in a visual world where we’ve got to see it before we believe it, thus an excellent way to add value is to let your product do the talking by placing them in a beautiful environment. Check out the below visuals and learn how Innisfree does it!
3. Teach Your Consumers How to Use the Product Better
When it comes to product usage, there are always better ways to use the product! Thus brands can add value by helping to educate consumers on how to use their product better. Oreo demonstrates it with their campaign #OreoSnackHack
4. Entertain the Heck out of Your Audiences
People spend hours and hours consuming videos on YouTube and Facebook, and the main reason is because they want to be entertained! How about taking up the mandate of entertaining your consumers? This is something which BMW takes seriously with their campaign, BMW Films.
