After months of anticipation, Spider-Man: Homecoming is finally swinging onto the Big Screen! For the latest iteration, Sony had finally (after 5 movies) decided to go into partnership with Marvel Studios, placing our Superhero in the Marvel cinematic universe.

In anticipation of the upcoming blockbuster, we look at some very cool content marketing examples featuring Spider-Man!

Audi Intelligent Technologies

In this movie, Peter Parker’s a teenager and he is still trying to get his driver’s license. Presenting the opportunity for the luxury car brand to showcase its “Intelligent Technologies” in this short 2-min video clip which shows Peter Parker taking his driving test.

Audi Intelligent Technologies even helps with parallel parking, now that’s a real life super-power!

Evian: Baby & Me

As part of Evian’s Baby and Me campaign where they encouraged consumers to discover their inner baby. Evian developed this hilarious Spider-Man version of their Baby and Me campaign!.

Sony Xperia

Launched during ‘Mobile World Congress 2014’, this advert features some of Spain’s biggest football stars such as Andrés Iniesta, Diego López and Álvaro Arbeloa playing football under the guise of Spider-Man!