That Content Guy

Top Menu

  • About
  • Contact us
  • Services

Main Menu

  • Home
  • Content Marketing Guides
  • Content Hub
  • Case Studies
  • Trending
  • Content Marketing Rockstars
  • About
  • Contact us
  • Services

logo

That Content Guy

  • Home
  • Content Marketing Guides
    • 8 Guidelines For Effective Content Marketing

      March 10, 2018
      0
    • What is Content Marketing

      What is Content Marketing?

      February 14, 2018
      0
    • trends that will impact content marketing in 2018

      6 Trends that will impact Content Marketing in 2018

      December 27, 2017
      0
    • Marketing For Social Causes: 3 Content Strategies to Consider

      December 13, 2017
      0
    • Content Marketing Strategies that Brands Can Use to Transform from Blah to ...

      December 7, 2017
      0
    • Content Marketing ROI

      Content Marketing ROI Explained

      November 6, 2017
      0
    • Social Media Reporting

      How to Approach Social Media Reporting

      September 25, 2017
      0
    • Shark Tank

      8 Questions from Shark Tank to Validate Your Content Marketing Approach

      September 11, 2017
      0
    • Identify Trends

      Identify Trends and Supercharge your Content Marketing Efforts

      August 15, 2017
      0
  • Content Hub
    • content

      7 Essential Tools for Building and Maintaining Your Content Hub

      March 31, 2017
      0
    • thought leader

      Why a Real Thought Leader Needs a Content Hub

      March 27, 2017
      0
    • Content Hub

      3 Key Principles to Get You Started on Your Content Hub

      March 16, 2017
      0
    • Content Hub

      The Importance of a Content Hub

      March 8, 2017
      0
  • Case Studies
    • BoBo Fish Ball

      Content Marketing Lessons: BoBo Fish Ball

      December 21, 2017
      0
    • Ikea

      Content Marketing Lessons: IKEA

      September 6, 2017
      0
    • kkday

      Content Marketing Lessons: KKday

      July 20, 2017
      0
    • Content Marketing Lessons: Netflix's Content Localisation Efforts in Singapore

      July 10, 2017
      0
    • Thai Commercials

      The Anatomy of Thai Commercials

      July 5, 2017
      0
    • Spider-Man

      Content Examples Featuring Spider-Man

      July 3, 2017
      0
    • Content Marketing Lessons: LiHO

      June 19, 2017
      0
    • Roasting

      Brands that Nailed it with their Roasting Efforts!

      June 5, 2017
      0
    • influencers

      Influencers who speak with their content

      April 17, 2017
      0
  • Trending
    • What can Marketers do during the COVID-19 epdimic

      3 Actionable Tips for Marketers during COVID-19

      March 25, 2020
      0
    • TikTok for brands

      Is your brand ready for TikTok: 4 Key Considerations

      November 11, 2019
      0
    • Data Collection

      Why Data Collection Matters

      April 17, 2018
      0
    • trends that will impact content marketing in 2018

      6 Trends that will impact Content Marketing in 2018

      December 27, 2017
      0
    • Identify Trends

      Identify Trends and Supercharge your Content Marketing Efforts

      August 15, 2017
      0
    • Sing China

      The Singaporeans in Sing China 2017

      August 7, 2017
      0
    • Instagram

      How Instagram caught up with Snapchat

      July 12, 2017
      0
    • Spider-Man

      Content Examples Featuring Spider-Man

      July 3, 2017
      0
    • Content Marketing Lessons: LiHO

      June 19, 2017
      0
  • Content Marketing Rockstars
    • Yeap Ming Feng, Seedly's Head of Growth

      Content Marketing Rockstars: Ming Feng from Seedly

      February 4, 2020
      0
    • Daily Vanity Founders

      Content Marketing Rockstars: Keith From Daily Vanity

      January 22, 2020
      0
    • Content Marketing Rockstars

      Content Marketing Rockstars: Daniel Tay from With Content

      January 8, 2019
      0
    • Content Marketing Rockstars

      Content Marketing Rockstars: The How To Adult Team

      March 13, 2018
      0
    • Content Marketing Rockstars: Hedvig Lyche from Core Agency

      February 27, 2018
      0
    • Content Marketing Rockstars

      Content Marketing Rockstars: Neal Moore

      February 20, 2018
      0
    • Content Marketing Rockstars

      Content Marketing Rockstars: Sean from Dear Straight People

      January 30, 2018
      0
    • Content Marketing Rockstars

      Content Marketing Rockstars: The GetFash Team

      January 15, 2018
      0
    • Content Marketing Rockstars

      Content Marketing Rockstars: Daniel Hochuli from Linkedin

      January 8, 2018
      0
Content Marketing GuidesSocial Media Tips
Home›Content Marketing›Content Marketing Guides›How to Approach Social Media Reporting

How to Approach Social Media Reporting

By Gerald Ho
September 25, 2017
1643
0
Share:
Social Media Reporting

You have set in motion a social media strategy, implemented it and published a month’s worth of social content. Now comes the hardest part: evaluating what you have done.

Social media reporting is not rocket science, as most of us would have learned to write summaries and reports in school. But it takes more than just recording facts and paraphrasing words to master the art of reporting.

In the following, I have ironed out some principles and guidelines for doing social media reporting. While the guidelines are geared towards social media, you can also apply these principles to other types of reports.

1. Think of it as a story

All reports should tell a story; You are piecing the data to form a coherent narrative. It could be a story of how people discovered your website through an ad, or why a piece of content you were betting on to succeed failed to meet expectations.

By aiming to form a narrative for your report, you will instinctively ask yourself the 5Ws and 1H (who, what, when, where, why and how), this guides you in seeking out the right questions for your report and addressing them.

2. Outline Your Objectives Clearly

As with any story, you will need to set the premise right – What exactly are you reporting? I am sometimes guilty of skipping the objectives when reading a report, but its importance is the reason why it usually appears at the start.

Without setting clear objectives, you will not be able to look into the right areas, ask yourself the right questions, and come up with a decent analysis.

3. Measure the right metrics

You may have been wondering why it takes half of an article to mention social media metrics since this is an article on social media reporting.

Without the right objectives (Going back to the point on outlining your objectives clearly), you won’t be able to determine the right metrics to measure.

While there are many useful sites that may tell you what metrics you should measure, make it a point to understand what a particular metric means for you – Is fan count a representation of your market share, or simply just a vanity number? Most importantly, how do the metrics tie back to your business objectives.

4. Know who is reading your report

Knowing your audience is an important skill every marketer should possess, and this trait of yours shouldn’t be taking a backseat while doing reporting. Knowing who is reading the report helps you to structure what needs to be highlighted, what needs addressing, and how you are looking to solve the issue.

Adopt an inverted pyramid style of writing by placing the crucial point first, followed by an explanation and other details.

5. Show, not tell.

Are you slapping on pie charts and bar graphs for aesthetic purposes? Is the graph illustrating a point you want to address?

Illustrate contrasts, trajectories, or predictions with the help of visual aids. After all, we are all visual creatures, and a well-thought-out visual can help us understand better than text.

The art of creating a meaningful report is such that every sentence, image, graph serves to build a story you are trying to tell. Feel free to share your approaches by commenting below.

0
Shares
  • 0
  • +
  • 0
Gerald Ho

Gerald Ho

Gerald is a serial binger of Netflix shows, anime and anything from the Marvel Universe. He sacrifices sleep to catch Manchester United play and is always on the lookout for cool printed tees. Lifestyle aside, he’s also a passionate content marketing geek. Gerald heads up That Content Guy, a content marketing focused publication with the grand vision to influence and inspire the progress of value-driven content marketing.

Related articles More from author

  • Effective Content Marketing
    Content Marketing Guides

    Effective Content Marketing Without the Use of Videos

    December 4, 2016
    By Gerald Ho
  • Conversion Funnel
    Content Marketing Guides

    The Beginner’s Guide to the Conversion Funnel

    December 8, 2016
    By Gerald Ho
  • implement chatbots
    ChatbotsContent Marketing GuidesSocial Media Tips

    5 Practical Ways to Implement Chatbots

    February 1, 2017
    By Gerald Ho
  • The Western Co.
    Social Media TipsTrending

    4 Things The Western Co. Should Be Doing Instead of Engaging a Social Media Agency

    November 8, 2016
    By Gerald Ho
  • ChatbotsContent Marketing GuidesDigital Marketing

    How Chatbots Can Enhance Your Customer’s Purchase Journey

    December 12, 2016
    By Gerald Ho

Leave a reply Cancel reply

Recommended Reads

  • E-commerce in China
    China MarketGuest Contributor

    E-commerce in China: An Insight into the World’s Biggest E-Commerce Market

  • Case StudiesTrending

    Interview: The Team Behind Owl Coffee’s “Hello~ 过年几happy有没有?” Video

  • IKEA April Fool
    Case StudiesTrending

    IKEA Pulls Off One of The Best April Fool’s Pranks

Connect with us

Sponsored

About us

That Content Guy is an online content marketing-centred publication that advocates and inspires the progress of value-driven content marketing practices. We share insightful trends and practical guides which marketers and business owners can take reference from, as well as the best content marketing case studies in Singapore and around the world.

Contact us

 

  • +65 97506492
  • hello@thatcontentguy.sg

Connect with us

Copyright © 2018 That Content Guy. All rights reserved.