Fast Food Chains Go Far East with their Content Marketing Efforts
In the last few months, we’ve seen some brands draw inspiration from Chinese films in their content marketing approach. Another wave seems to have hit the popular fast food brands in recent weeks. This time, fast food chains are drawing inspiration from the Far East.
McDonald’s Meets K-Drama
To promote their latest Seoul Spicy Burger, McDonald’s collaborated with SGAG to develop a short K-Drama-inspired video, featuring a Mean Boss who treats his staff like crap but end up falling in love with her. (So cliche but so good!)
Even with the not-so-subtle product placements, the series scored full marks with its tongue-in-cheek humour. The inclusion of many typical K-Drama cliches fused with a local flavour managed to get K-Drama fans and even non-fans wanting more!
KFC’s #Oishiok Video
In an effort to promote their new Shoyu Sansho meal, KFC went all Nippon-style for their video campaign, although I would generally term this as more of a video ad placement. This video gets special mention for its successful attempt to entice and bring on some serious cravings. At least for me as I’m really hungry after watching this video.