Latest Articles

Content Marketing Guides

What is Content Marketing
113
1

What is Content Marketing? That’s the number one question I get asked since I started That Content Guy. So here’s my attempt to demystify it. First, ...

Content Marketing Rockstars

Content Marketing Rockstars
316
0

In this week’s Content Marketing Rockstars, we speak to Neal Moore, who was the co-founder and CEO of Click2View, Singapore’s first dedicated content marketing agency. Neal ...

Content Marketing Case Studies

BoBo Fish Ball
572
0

When I first came across the name BoBo Fish Ball, it struck me as a typical (boring) traditional brand. As such, their recent campaign, “Bobo’s 3 ...