The mind is a content marketer’s greatest weapon and to keep it sharp, you’ll have to read books all the time. Reading is the best way to stimulate and sharpen your mind and it also helps to improve your vocabulary and expand your knowledge.

I would recommend at least two books a week but if your schedule does not allow, try reading at least one book every fortnight. Do it while you are commuting, read when you have pockets of spare time.

To get started, check out this list of Recommended Books for Content Marketers

The next time you look at your inbox, look out for the emails that were sent out by a brand you subscribe to as well as ads you see on Gmail’s Promotions tab. When on Facebook/Instagram, look out for sponsored content from a brand. When browsing YouTube, check out the ads before you click on the skip button.

Learn from good practices and see how you can implement similar approaches to your brand, also look out for bad practices and see how you could improve on them.

Go a step further by recording your analysis on a note-keeping app such as Evernote, take screenshots and write down your review. Make it a habit and analyse at least 1 example a day, there are lessons to be learnt with every analysis you make and just imagine how much you can learn with this simple exercise over the course of a month!