IKEA Pulls Off One of The Best April Fool’s Pranks
"YAY! No more Småland means we can stare at our tablets all day long..."
If there was an award for the best April fool’s joke when it comes to real-time marketing, surely we’ll have to give it to IKEA. Time and time again, they have never failed to impress us with their bold and out-of-the-box ideas.
While some brands tried to hop onto the April fool’s bandwagon by tricking us with the launch of exciting new “flavours” for their product range (which no one fell for), IKEA went a step further by screwing with the emotions of thousands of parents who fell for their joke.
It all started when IKEA first announced on their Facebook page that they were going to transform their vibrant and warm Småland into a cold and boring press-play-ground, where kids can hide within designated pods and play with their tablets.
Expectedly, no one was actually pleased with the changes.
They even considered a “suggestion”
Then it all became clear as it was April Fool’s the next day
The Social Results:
Plus it got people thinking of the real issue at stake here.
then came the big reveal
Eventually, everyone was really happy with what IKEA did.
well, almost everyone…
