Influencers who speak with their content
Most of you would have seen this video by Faves Asia which went viral (for all the wrong reasons) and there have since been a lot of discussions about the legitimacy and substance of these “social media influencers”.
But since our focus is on content creation, we won’t be discussing the legitimacy of these influencers. Instead, we’ll look at influencers with substance, who are capable of developing great content that goes beyond selfies or nicely-framed and posed shots or using the product they are promoting.
A dynamic duo made up of Charlotte and Michelle, @youtiao66 debuted in November 2015 and their content consists of videos of themselves lip-syncing/dub-smashing to anything from popular tunes to random soundbites which are usually very entertaining. This pair offers fresh perspectives for brands looking to engage social influencers.
Here’s one they did for Laurier
Nicknamed the “Blogfather” of Singapore, Mr Brown is probably one of the first original “influencers”, he was trending way before YouTube, Facebook or Twitter was even popular in Singapore! His podcast series – The Mr Brown Show is something which I always look forward to for my weekly dose of local satirical content.
Though he doesn’t do much podcasting these days, Mr Brown still continues to entertain with occasional tongue-in-cheek content. Check out this parody of the Faves Asia Video, guaranteed to make your LOL!
XiaXue is probably the most controversial figure in Singapore’s influencer scene, love or hate her, you can’t deny that the content she creates rarely fails to get our attention. Here’s one of my favourite.
I really like his whole approach towards entertaining his audiences, Gregory shampoo’s bio simply reads: “Just an average Singaporean that loves to talk in front of the camera .” and that’s all he does.
His content mainly revolves around interesting listicles which he narrates himself, with no special effects or elaborate stunts. Depending on your preference, some of you might find him lame, but do give him credit for the script!