DBS Develops an Inspiring Mini-Series: DBS Sparks
As the saying goes, Brands will become content publishers; DBS has certainly set the benchmark in the form of a high production valued mini-series: DBS Sparks.
DBS Sparks is fast-paced mini-series with an intriguing take on the banking world.
Besides excellent cinematography, the show also features a stellar cast which includes the likes of Adrian Pang and other big names.
The stellar cast aside, the storytelling was what sets this campaign apart. Inspired by true stories, it centres around a group of bankers and how they go about making a difference in the lives of their clients.
There was also an element of romance that developed through the five episodes. Featuring the show’s main leads, Claire and Jasper.
There was also no lack brand/product mentions, and it successfully portrays DBS’s core brand value “Live More. Bank Less” in a very direct but tasteful way. After all, this is a brand-centric mini-series.
