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Case StudiesPop CultureTrending
Home›Content Marketing›Case Studies›Content Marketing Gone Rogue

Content Marketing Gone Rogue

By Gerald Ho
December 14, 2016
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There is no one-size-fits-all solution for Content Marketing, but this toolkit covers the essential principles of good content marketing — ideal for those getting started.

After months of buzz and anticipation, Rogue One: A Star Wars Story has finally hit the big screen! While everyone is all hyped up for the show, as content marketers, let’s look at brands that have gone rogue with their content marketing efforts.

ESPN FC’s Football Rogues

Rogue One

To tap on the buzz, ESPN FC created their own interpretation called “Football Rogues” by reimagining some of the biggest stars in World Football as iconic characters from the Star Wars franchise. IMO, Marouane Fellaini’s interpretation would probably be the most accurate of them all! Click here to check out the rest.

eBay’s life-sized AT-ACT Walker

Talking about crazy out-of-the-box content ideas, eBay has probably hit the jackpot with this one! Together with popular YouTuber, Colinfurze well-known for his out of this world contraptions, they embarked on a project to build a massive life-size AT-ACT that is straight out of the movies. Since this is an eBay campaign, everything required to build the AT-ACT Walker was bought from eBay (where else right?).

Globe’s #CreateCourage

While most brands decided to go crazy and drive excitement, Globe has opted for something more emotional as part of their #CreateCourage campaign to stand up for the rights of Filipino girls and young women.

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Gerald Ho

Gerald Ho

Gerald is a serial binger of Netflix shows, anime and anything from the Marvel Universe. He sacrifices sleep to catch Manchester United play and is always on the lookout for cool printed tees. Lifestyle aside, he’s also a passionate content marketing geek. Gerald heads up That Content Guy, a content marketing focused publication with the grand vision to influence and inspire the progress of value-driven content marketing.

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