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Content Marketing Guides
Home›Content Marketing›Content Marketing Guides›Recommended Reading for Content Marketing

Recommended Reading for Content Marketing

By Gerald Ho
November 1, 2016
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin

Content marketing is all about telling a great and authentic story, learn from Marketing guru Seth Godin as he shows you the best way to do just that!

Unthink: Rediscover Your Creative Genius by Erik Wahl

As content markers, we all face this situation called a creative/writer’s block, through this book go on a journey of rediscovering that creative spark that will allow you to develop creative and inspiring content.

Epic Content Marketing by Joe Pulizzi

This book is a must read for everyone that wants to jump straight into content marketing with very simple to understand framework and step by steps. This book should be renamed: “The Content Marketing Bible”

Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

When it comes to content marketing, you might have an idea of how you want to do it and the sort of content you want to create, but have you thought about WHY are you doing it? To truly inspired your audiences, you’ll need to know your WHY! Check out this book and start discovering your WHY!

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Gerald Ho

Gerald is a serial binger of Netflix shows, anime and anything from the Marvel Universe. He sacrifices sleep to catch Manchester United play and is always on the lookout for cool printed tees. Lifestyle aside, he’s also a passionate content marketing geek. Gerald heads up That Content Guy, a content marketing focused publication with the grand vision to influence and inspire the progress of value-driven content marketing.

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