Unless you are living under a rock, you would have heard about this new viral sensation called the Mannequin Challenge where a camera pans across groups of people frozen in elaborate poses. Here are some suggestions which brands can take into consideration when it comes to creating content based on this trend!
Freeze Time
As demonstrated stylishly by Festival of Praise, this would be suitable if you are a retail or shopping mall brand; a shot of all your employees frozen in time would be really cool!
Do the Mannequin Challenge with Actual Mannequins
Since it’s the Mannequin Challenge, how about using real mannequins as shown by Target!
Are we doing this right? #MannequinChallenge pic.twitter.com/lKj1UrmDPF
— Target (@Target) November 7, 2016
Crowdsource the Mannequin Challenge
This trend might be a little hard to pull off if you don’t actually own a retail outlet but you can always crowdsource the challenge to your community like what Sprite has done. I would also suggest tweaking the challenge to align with your brand attributes and also rewarding creative entries with exciting prizes to garner more interest and drive awareness for your brand!
Our lawyers said we couldn’t do a #mannequinchallenge so we’ll ask you …do you wanna do a #mannequinchallenge for us? #WannaSprite pic.twitter.com/5DsQV180nc
— Sprite (@Sprite) November 8, 2016