Burberry Develops an Epic “Trailer”: The Tale of Thomas Burberry
Chances are, if you know that you are watching a branded video on YouTube, you would probably click on the skip button within the first 10 seconds. But if it’s a trailer for a potential epic film, you might just watch the entire clip. That is what Burberry did when they developed an award-winning movie trailer titled “The Tale of Thomas Burberry”
Even though it is just a 3 Min 35 Sec video, Burberry spared no expenses on the production budget. Besides the excellent cinematography and storyline, they also managed to engage a couple of high profile Hollywood stars. The Trailer stars Domhnall Gleeson (Ex-Machina) as Thomas Burberry and also features other stars such as Sienna Miller (Fox Catcher), Dominic West (The Wire) and Lily James (Cinderella).
My bet is, this could simply be a conceptual pitch for Hollywood studios to develop the full length, but nevertheless it scores an A for content marketing effort!