The Anatomy of Thai Commercials
Besides being known to the world as the land of smiles, Thailand is also renowned for producing heartwarming commercials that never fail to stir human emotions. In this following, we look at some key insights which marketers can learn from these Thai commercials.
In most successful Thai commercials, the objective usually focuses on pulling the audience’s heartstrings instead of pushing a product feature.
For example, Vizer CCTV’s commercial which has more than 5.4 million views. The moral of the story: People are usually too quick to judge and often focused on looking at things in their own perspectives.
CP Foods did a fantastic job in putting across the message of how love can be expressed through food.
Important Life Lessons
MetLife’s commercial was widely received as it highlights the importance of insurance in order to pursue the things we want in life.
Humour is a way to make consumers remember the brand. Where many brands constantly tread between comical and cringe-inducing. The Thais always seem to get it right.
Check out Smooth E’s hilarious video series which was used to promote their Babyface Foam product.
All in all, a good story line coupled with a meaningful purpose shows that these brands are not just out to just to drive sales but primarily to value-add the consumer’s life. The next time you are developing a commercial for your brand, try using one of the above approaches and see the difference!