How Instagram caught up with Snapchat
Snapchat became one of the most top rated applications in 2013 and it’s time sensitive viewing function was very popular with millennials for sharing comedic moments with their friends.
They got even more popular when it introduced “Stories”, where users could share updates with all of their friends on the platform. However, Snapchat’s reign was not for long.
The competition between Snapchat and Instagram sparked when Instagram introduced (copied) the “Stories” feature. Snapchat’s face filters? Snapchat’s stories? Name it, and Instagram has it!
Let’s look at various reasons how Instagram managed to catch up with Snapchat as the most popular millennial social platform.
In August 2016, Instagram launched its “Stories” feature, similar to Snapchat’s story. This feature allows users to share all the moments of their day through videos and photos which will be collated and appear as their story (and also disappear after 24 hours). Users will be able to view their friends’ stories by just tapping on their profile photo.
Also, features such as the location tag allowed users to tag their location in their photos and videos.
Apart from its “Instagram Stories”, Instagram also made sure they included the face filters which largely contributed to Snapchat’s success. The face filters work exactly like Snapchat’s, allowing you to add virtual dog ears, nerd glasses, etc. in photos or videos.
Instagram Live Video
In August 2014, Snapchat introduced its “Live Stories” for users to follow or submit photos or videos of live events. However, Instagram followed-up by launching “Live Video”. A feature where anyone can start their very own live video anywhere. They do not need to be at any significant event in order to share their moment with their followers.
Instagram’s Live Video allows followers to live stream, watch and comment on any video. Many celebrities have conducted Q&A sessions and communicated with their fans through the live video feature and it has been proven to be an effective approach.
John Mayer answered fan’s questions and performed songs from his new album through his live video which went viral after.
Statistics have shown that Snapchat users are starting to or have already switched over to Instagram with “Insta” and Snapchat stories having 250 and 158 million daily active users respectively.
In this time and age where people (especially millennials) value convenience, there can only be one “now” app. As Instagram incorporated almost all of Snapchat’s features, users are faced with a choice of which platform to post on. Users will eventually gravitate to the platform where they can reach out to more viewers.
However, Snapchat has recently launched its Snapmap which created quite a buzz. Will Snapchat be able to win its user base back? Guess we’ll just have to wait and see!