There is no doubt that videos are perhaps the most engaging type of content marketing tool, but it might not be practical for every brand as producing videos (good quality ones) requires substantial financial investment.

Let’s look at some alternative practical approaches where brands can drive effective content marketing without the use of video.

Encourage Interaction with GIFs

Animated GIFs has recently seen an upward trend, especially on Facebook & Twitter as they are eye-catching and most importantly GIFs encourage interaction! Develop something fun that your target audience can interact with and to further boost engagement, throw in a reward!

Challenge your Audience

Everyone loves a good quiz, develop content that challenges your target audience!

Follow a Trend

The latest trends are effective ways to garner buzz and such content can be whipped out quickly and posted on your social media platforms.

Riding on Microsoft’s viral “How Old” App, Darlie Singapore came out with this post, something which perfectly aligns with their product offerings

Breadtalk made this very ‘delicious’ post after Luis Suarez’s famous bite during the 2014 World Cup.

Get Your Audience to Choose a Side

Human beings naturally like to take sides, thus content that gets your audiences to “Choose” or “Vote” tend to get very good engagement when executed well.