How Web Design Can Impact Your E-commerce Website
The design of your e-commerce website is extremely important as it creates the first impression. Especially if you want customers and audiences to stay on your website. For e-commerce, it is important that you get audiences to stay. Unlike a physical shop where you can persuade a customer to stay and buy your product, e-commerce is online. Meaning that you cannot physically supervise and persuade someone to stay on your website. That is why e-commerce web design needs to be taken seriously.
First of all, you need to make sure that your content is readable. Don’t just design your website with the fonts and sizes you like. Consider how audiences will feel when they try to read your content. You also need to focus on the format so it is not confusing as well. Thus, when considering what kind of web design you need for your e-commerce site, look into the font, depth, colour and size. If users have a bad reading experience, they will leave your website faster than the flash!
2. User Friendly
Not just in Singapore, but a website can reach so many different people from different countries. Therefore, you need to ensure that your web design is user-friendly as well. Making it easy for audiences to find what they are looking for helps increase traffic and will spread through word of mouth. Before launching your website, you can also have other people test out your interface. Remember, if your web design is user-friendly, your audiences are more likely to stay.
3. Overall Appearance
When we are shopping for books, we tend to judge a book by its cover. It is the same for websites. It only takes a few seconds for a consumer to form an impression of your website. Thus, you need to ensure that your website appeals to your target audience. Choosing a theme for your e-commerce web design might be a good idea too. Make use of negative spaces if you’re going for a minimalistic web design for your e-commerce website. There are many Singapore brands that use this minimalistic web design.
4. Image Over Words
Audiences also prefer images over text. If your website is just full of words, chances are audiences will leave due to an overload of text. Using videos and images can also help explain what your brand and product is. It teaches your audience without having them figure things out. Visual aids appeal to the eyes more, so make sure your web design includes them.
Another important part of your web design is its navigation. All people want is easy access to a website that does not frustrate them. Make sure that if your website features a lot of content, it is easy to find and get to. Create a drop-down menu or navigation bar. Even better if you include a search engine into your e-commerce web design. Making things easier for audiences will make their experience more enjoyable.