When we talk about innovative value-driven content, the one name that immediately stands out is BuzzFeed. Take a quick look at their various platforms and you’ll see that most of their content gets millions of views and engagement. Let’s dive deep into some of their content and look into how brands can adapt some of their content approaches.

Document Everyday Moments in a Funny and Entertaining Way

Application for brands: If you just observe carefully in your everyday life, you’ll realise that there are so many interesting moments which can be documented into short videos. Look at how your product can fit into people’s lives and from there, derive interesting situations which you can document.

Try Out Stuff for the First Time

Application for brands: For FMCG brands, this could be a good content idea if you are looking to launch your product in new markets. Simply select a group of consumers from the new market and document their reactions when trying out the product! (and hope for the best)

Teach People How to DIY Interesting Stuff

Application for brands: Educating your consumers is one of the most effective way to garner good engagement and if you are a Houseware/Kitchenware brand, how about developing a series of videos that educate consumers on how to DIY interesting stuff (with the aid of your product).

Do Something Crazy

Application for brands: If you are a snack brand (junk food), you probably can’t go on about health benefits and fitness, but you do have the freedom to do anything (crazy) you want!