That Content Guy’s Digital Journal – June
Over here at That Content Guy, in order to keep up with the latest content marketing trends, we make it a point to note down some of the best content marketing efforts we come across daily on a digital journal. For our last article this month, we look at some of the best entries from our journal.
1. Garena RoV Thailand
First up on our digital journal is yet another successful commercial from the land of smiles! This video has already garnered 11 million views and counting on Facebook alone. Developed by Garena RoV Thailand, it focuses on Courage and Friendships and remind viewers to never neglect their friends.
Remember to prepare a piece of tissue before watching!
2. Skittles celebrate Pride Day
A very fresh approach from skittles (known for their rainbow-colored candy) to ditch their rainbow colours to celebrate pride because “during Pride, only one rainbow matters”.
3. Bose’s Water Resistant Speakers
Instead of just plainly telling consumers that their speakers are water-resistant, Bose decided to walk the talk by putting their product to the test and showing it via a short 5-second video.
4. Singapore’s Real Influencers
In light of recent controversies regarding the value of Social Media Influencers, Mothership in collaboration with #SGMNCs came out with a very apt article to showcase some of the power players working in MNCs. In essence, ones with real influence, ones that disrupt industries!
5. KFC’s Wonder Woman Tribute
Absolutely love the creativity from KFC! This goes to show if you want to tap into a current trend, all it takes is a little creativity. No need to pay for expensive sponsorships!