9 good Instagram brand examples to learn from
Instagram is 2nd most popular social media platforms in Singapore and numerous brands have already hopped onto the bandwagon to engage their consumers. But how do brands succeed? To get you inspired, let’s take a look at 9 brands that have done their Instagram marketing right!
1. Changi Airport (@changiairport)
Voted as the top airport for the 5th consecutive year, Changi Airport not only ensures customer’s satisfaction with airport services. Their marketing team’s advertising efforts on Instagram is also highly recognised and commendable.
The Instagram account captures beautiful shots of the airport as well as scenic shots of foreign lands, sparking the wanderlust in viewers.
2. Marina Bay Sands (@marinabaysands)
Singapore’s very own iconic integrated resort, well-known for its infinity sky pool. Marina Bay Sands’ Instagram marketing efforts go a long way. From food to fashion to entertainment updates to sick shots of the CBD’s skyscrapers.
3. Nike (@nike)
Holding the title of the 16th most followed Instagram account, Nike is winning it on the platform! From celebrity photo shoots to product shots, Nike uses amazing visuals which users simply love to see.
Here’s Nike’s most-liked post, breakfast made of a trainers’ footprints with the iconic Nike logo. Perfect eye candy for both Nike lovers and foodies!
4. Rent Something Leh (@rentsomethingleh)
The first online camera rental shop in Singapore, their content mix consist of photos taken using their equipment, showcasing the high quality of photographs that customers can take using their products.
Capture ultimate moments like this 📣: @kirinboi 📍: Hong Kong . . #hongkong #exploresingapore #travelogue #camerarental #canonrental #goprosg #nikon #canon #canonrental #canoneos #canon5dmarkiii #dailypics #instatravel #holiday #dailysg #dailygram #follow4follow #like4like #potd #potdsg #instapics #singaporeevents #amazingpeople #igsg #instasingapore #peopleofsg #yoursingapore #architecture #travelphotography
5. Naiise (@naiise)
A design store that has expanded from an online shop to retail outlets all over Singapore, Naiise supports local designs and products. Naiise’s Instagram account exhibits modern and smart inventions that aim to help better people’s lives.
A staple for the eco-conscious urban go-getter, this sleek laptop riser by @humbleworksuk promotes good posture and suits all styles of laptops or macbooks. It packs away in your bag for easy transportation for anyone who wants something lean, green and designed for your well-being at work! . . Link in bio | #naiise #newonnaiise #love #madeinuk #humbleworks #amazing #onthetable #designforeveryone
6. Scoot (@flyscoot)
Scoot seems to always find the right formula for their Instagram game! The way they present their various destinations and how they feature members of their team on their Instagram account never fail to charm viewers!
G’day from Down Under! 🐨 I’m enjoying the amazing sights and cool breeze on my #roadtrip to the Great Ocean Road from #Melbourne. If you haven’t seen these magnificent limestone stacks yet, it’s time to do so now while there are still some to see (did you know that there are only 8 left)! 😄 – xoxo, Super Scootee #ScootEscapeAgent #SuperScootee #Wanderlust #Travel #Scenery #Australia #GreatOceanRoad #12Apostles #BeautifulDestinations
7. Mcdonalds (@mcdsg)
Mcdonalds Singapore frequently updates their account with new campaigns to keep customers updated on their latest menu. They incorporated cute doodles into photos of their food on Instagram. This creative approach helps to remind their customers the joy Mcdonalds’ food brings in this increasingly health-conscious society.
Using cheerful colours and whimsical drawings, it not only presents the food in a playful manner but it also helps consumers forget about the health concerns that they may have. Time to hope over the nearest outlet to grab a meal myself!
8. KFC (@kfc_sg)
KFC Singapore’s marketing efforts on Instagram is one that all marketers should learn from. From their Chicken Bouquet to their Wonder Woman advertisement, KFC presents their food in creative ways to ride on current trends and hype!
9. Singapore Airlines (@singaporeair)
One of the World’s best airlines, Singapore Airlines goes all out to captivate with their Instagram community @singaporeair frequently re-posts and gives shout-outs to their customers for the lovely shots taken in-flight! They also recommend destinations to fly to and showcase the variety of food that they offer.